Art Direction: Paul Sheriff

Totally Organic - Harvest Apple Cider is a juice packaging concept for Trader Joe’s. The target consumer is aged late 20’s - 40’s who is not only very health conscious, but design conscious as well. I wanted a package that could speak for itself, it could say “I’m healthy” without reading the label. I accomplished this through use of photographic imagery and type manipulation to give the look of a fresh fruit crate. To complete not only the natural and healthy look, but an innovating one as well I flattened the top and put a spout on the bottom of the carton to push the concept even farther. I envision this packaging would work beautifully in an expanded fruit juice line.