I like my coffee hot, my timelines color-coded, and my strategies backed by heart and data.

I'm a Jill-of-all-trades brand leader who loves turning big ideas into work that actually works—on screens, shelves, or sometimes even on spheres (true story). From go-to-market strategies to full-on rebrands, I’ve led teams and rolled up my sleeves to bring thoughtful, impactful ideas to life. I’ve directed content shoots of all shapes and budgets, crafted full-funnel campaigns, and stayed just as obsessed with the small details as the big-picture vision.

Truthfully, I love every part of the process. I love a good brainstorm and pulling things apart as we go. I love celebrating the wins just as much as rallying through a tricky execution. I like getting stuff done, cool stuff, stuff that makes people stop and feel something, or better yet, just resonates without overthinking. I care a lot about the thinking behind the work, the why and the how, and that moment after a great idea when you say, “This is exciting… now how do we actually make it happen?” I believe that where there’s a will, there’s a way, but that the way matters just as much as the finish line. The experience has to be right, not just the box checked.

When I’m not working, because the creativity really never stops (iykyk), you’ll find me in the garden or flower beds, joining an imaginary parade with my kids, or cooking up a pot of Sunday Gravy, the red kind.