Product Development & Launch

Half Homemade

QVC identified a strong market opportunity within the loyal fanbase of host David Venable and his show In the Kitchen with David. Building on the success of previous cookbooks under this sub-brand, a fourth installment was commissioned. This title marked a milestone as the first in the series to be fully concepted and creatively directed end-to-end by a QVC creative director. The result was Half Homemade, Fully Delicious—a 300+ page cookbook published by Penguin Random House, featuring over 125 original images. The book resonated with audiences and went on to sell more than 50,000 copies.