Iconic at any age
50 is Just the Beginning
At QVC, the focus has always been on serving women 50+ in the most joyful, inspiring, and trustworthy way.
With the introduction of The Age of Possibility platform, QVC is taking that commitment even further, helping customers and society see this stage of life for women as a second coming of age—one filled with change and questions, but also immense opportunity. This platform provides women 50+ with a dedicated space to share their knowledge and passions while connecting with a community of like-minded individuals.
QVC offers the products they love, along with new discoveries to inspire them. It also fosters meaningful conversations to help make this next chapter of their lives the best it can be. Through The Age of Possibility platform, QVC is proudly redefining its identity and inviting everyone who may think they know QVC to discover what it represents today.
Launch Strategy
In April 2024, QVC convened a first-of-its-kind summit, bringing together members of its new, influential Q50 collective for a day of candid conversations about topics and issues important to women over 50.
As part of the event, QVC illuminated The Sphere’s exterior in Las Vegas, debuting The Age of Possibility for all to see. Following the summit, QVC continued its commitment to uplifting women 50+ by encouraging them to embrace their Age of Possibility. The company featured curated products, programming, content, and relationships designed to inspire and support women in this stage of life.
QVC also took its Next Chapter on the road with The Age of Possibility Tour, a series of local activations aimed at bringing the new brand platform to life. This initiative inspired women 50+ across the country to embrace their Age of Possibility and positioned QVC as the go-to shopping destination for community, resources, and products to support them in their next chapter.
